A simple personality quiz was created to study user-experience design. This quiz was developed first in a sketchbook filled with various questions and subsequent outcomes responding to the answers. The concept that the project was based around was what hypothetical criminal would the user identify with based on their responses to three questions. Illustrations in the quiz provided visual aid to the questions and the interface was supposed to be understandable to a participant without any instructions. Previous iterations of the illustrations included a palette with various hues in the details of each character; to reinforce cohesion and consistency, the palette was simplified to a grayscale that reinforced the strength of the concept with a “noir” tone and proved that simplification reaps unexpected benefits.